10 Tips For Writing Compelling B2B Marketing Content

As a business, you may feel that you can’t create B2B marketing that’s as ‘fun’ as your B2C content. It’s true that you may need to be more serious about the content you create for the B2B market, but it doesn’t mean that it can’t be compelling. In fact, the more compelling it is, the…

Hot Jobs in Advertising

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” – Leo Burnett Do you have the creative wit, writing skills and technical savviness to catapult a brand to the next level? If so, check out these new openings in the advertising field.   Campaign Manager American Media New…

4 Things Writers Need to Know About Fact-checking

Editors want a lot of things from writers, but there’s one thing they never want: factual errors. When an editor sees one mistake, she naturally assumes more will follow. For a freelance writer, that’s clearly bad news. “These days I have such a small pocket of money for freelancers that I don’t want to waste…

How to Grow Your Email List in 7 Days

You know how important it is. We don’t have to tell you. Your email list is one of the most valuable parts of your business… or at least it should be. But yours isn’t growing, not as fast as you know it should be anyway. Or, maybe you haven’t even started one. You’re worried your…

Less Fear, More Result

If we go for too long without progress, we lose momentum and the work grows more and more resistance. Do you know what I mean? When the work just kind of feels heavier and heavier? This happens in our projects. It happens in our goals. It happens in anything we want to achieve or accomplish.…

5 Ways to Get Yourself to Think Outside of the Box

After a long day of writing and editing, your creative juices are most likely depleted. If you work in the writing industry, day-to-day deadlines can get you down, give you writer’s block, and leave you physically and emotionally drained. But, in order to come up with killer pitches, deliver awesome stories and ultimately impress your…

Does Your Right to Free Speech Extend to the Workplace?

Most employees think they know the basics of illegal or unjust termination. For example, being fired because you’re a person of color, a woman, a muslim or a Nazi is illegal, right? Wrong. One of these things is not like the other, and ‘unfortunately’ being a white supremacist could leave you jobless. But wait, this…

13 LinkedIn Tips To Unlock Opportunities

Here is a bold (but true) statement for anybody out there seeking a new job. If you are looking for a job and you are still not active on LinkedIn, you are behind. As you read this article, you are literally missing out on opportunities by not having LinkedIn. Or, if you have a profile…

When AI Fails Advertisers: Whitelisting & Programmatic Advertising

Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday.… The post When AI Fails Advertisers: Whitelisting & Programmatic Advertising appeared first…

The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

“Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization of luxury brand cults The quotation […]…